Ah. Formulating objectives can sometimes be a real pain because they have to be SMART. You know, specific, measurable, attainable, realistic and time-bound. Those are lethal combinations, I tell you. And sometimes to be safe, you write the simplest ones and easiest to monitor and evaluate. Could the principle of less is more apply to this one? Not sure yet.
I mentioned that I’ve been working on my hypothetical CVD-awareness campaign; social marketing is supposed to be about changing a behavior, however, I settled to tapping knowledge-gain first. But then again, I still included one minor behavioral factor that, I think, is realistic and attainable. The results could serve as my baseline data to continue my campaign toward behavior-change, if anything.
Now, I have outlined here the content of my SocMar strategy, any suggestions?
‘Don’t Break Hearts’ Campaign Outline
