I do believe that I am not the only who thinks the marketing team of Coca-cola is genius. A worthy runner-up, to me, would be McDonald’s. But then again, I did not grow up watching American TV.
This is, by far, my most favorite Coke Moment yet. Garnering 1,000,000++ views on YouTube (I seriously believe it should have more), this video is about overseas Filipino workers who haven’t been home in such a long time. They are being reunited with their loved ones with the help of Coca-cola. I am not exactly away from my family, but I got a little teary-eyed while watching this.
I think Coke is the standard for effective product-placement and marketing materials. They do not even have to try to sell their products because Coke is a household name, but the tremendous efforts in conceptualizing their marketing strategies are just beyond excellent. Coke remained to be one of the strongest companies in the entire world, not withstanding controversies on health issues, etc.
Any teenager who has seen this TVC and did NOT try it missed half of his life!
I am still cheering for Team Coca-cola, but with one of its sister beverages–Sprite! ‘Magpakatotoo Ka’ series really made waves. The line itself became an expression to the rest of the Filipino community when a friend is in need of a flat-out reality check.
My runner-up. McDonald’s has been always about family. Although, no matter how genius their ads are–Jollibee, in all its glory and Pinoy-style spaghetti, is the leading fast-food chain in the country.
Their marketing strategies have made millions for their company, created loyal customers and followers. Now, if only social marketing can be that powerful. And I mean the long-term effects, not just the hype.