Category Archives: Multimedia

Desperately Searching For Something Real*

…I was number sixty-six.

Hah! It’s not really a secret, I’ve always wanted to be one ever since I realized how cool and influential VJs are [Exhibit A, Exhibit B, Exhibit C]. I grew up watching them, after all. I didn’t have the guts to audition years ago because of self-esteem issues but now that I’m almost at the finish line, I thought I owe it to myself to at least give it a shot. The whole experience itself is a good story to tell and I would definitely look back to the day I woke up at 5am, got dressed and decided to do my makeup in the bus. To my dismay, the bus was full, I had to stand for the whole 1 1/2 hour-drive to Kamias; from there, I hailed my very first cab-ride in the Metro. I’m a big girl now! I did my makeup while waiting for my turn and chatting with other aspirants. I really had an incredible day.

So how did I end up here? I submitted an entry online, got a callback and did this without shame. A lot of slips and slides but what the hey, I enjoyed every minute of it and hopefully, you will too.

Because this is how I am; I never give up. Not really sure if that’s a good thing but it makes me happy. Last dance, last chance, last shot at a dream. At least I got to do it. 🙂

If you have a dream, chase it. You’ve really got nothing to lose.

*Lyric excerpt from Real by Plumb, which I sang in this video HAH! Come on, it wasn’t that bad!

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Filed under Multimedia, Musings

The God of Marketing

I do believe that I am not the only who thinks the marketing team of Coca-cola is genius. A worthy runner-up, to me, would be McDonald’s. But then again, I did not grow up watching American TV.

This is, by far, my most favorite Coke Moment yet. Garnering 1,000,000++ views on YouTube (I seriously believe it should have more), this video is about overseas Filipino workers who haven’t been home in such a long time. They are being reunited with their loved ones with the help of Coca-cola. I am not exactly away from my family, but I got a little teary-eyed while watching this.

I think Coke is the standard for effective product-placement and marketing materials. They do not even have to try to sell their products because Coke is a household name, but the tremendous efforts in conceptualizing their marketing strategies are just beyond excellent. Coke remained to be one of the strongest companies in the entire world, not withstanding controversies on health issues, etc.

Any teenager who has seen this TVC and did NOT try it missed half of his life!

I am still cheering for Team Coca-cola, but with one of its sister beverages–Sprite! ‘Magpakatotoo Ka’ series really made waves. The line itself became an expression to the rest of the Filipino community when a friend is in need of a flat-out reality check.

My runner-up. McDonald’s has been always about family. Although, no matter how genius their ads are–Jollibee, in all its glory and Pinoy-style spaghetti, is the leading fast-food chain in the country.

Their marketing strategies have made millions for their company, created loyal customers and followers. Now, if only social marketing can be that powerful. And I mean the long-term effects, not just the hype.

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Filed under Multimedia, Student Life

Pucker Up!

Got an iPhone/iPod Touch?? What are you waiting for??
Check out Puckerz, created and developed by your fellow Pinoys!

Support your very own for 99 cents 🙂

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Filed under Multimedia